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Henry Moore



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Featured Sports Articles

Ancient Olympians Were Really In It for the Money
(ARA) - The athletes will be feeling a lot of nostalgia when the 2004 Olympic Games get underway next August. For the first time in nearly 100 years, the games are returning to their place of origin: Athens, Greece. Today’s Olympic games are all about ...

Golf Strength Exercises…Can You Benefit From Them
Golf strength exercises are a must for any golfer wanting to improve power output; decrease injury; improve accuracy and consistency, and slow the effects of the aging process for senior golfers. There is more and more information coming out about golf ...

Keep Your Eye On The Ball, Improve Your Golf Score
You hear this mantra in every sport – keep your eye on the ball! It’s a perfect chant for the golf player at every turn. If you can’t see the ball clearly, your chances of hitting it are slim to none!When you look at the ball, you want to keep your eyes ...




"The Concept of Value in Sports Betting!"
 
In sports betting you need to make sure that your bets (and trades) are good value in order to make a profit. If you do not do this you will still win bets but profits may be harder to achieve.

Let me explain this last statement. I actually lose more bets than I win - but the prices or odds at which I bet compensate for the losing plays.

If you bet all season long on the NY Yankees (US Baseball) or Arsenal FC (English Premiership) - to win each game - you will probably end up with a fairly good winning strike rate - but it is unlikely that you will make any money. The odds will be 'short' and you may do better to try and predict when these teams might falter - and bet against them at the over inflated prices being offered on the opposing teams. These opposing teams will most likely offer the value - as they are not the popular betting choice.

When we flip a coin, we know that the true chance of it turning up heads or tails is 50% or 'evens' (1/1).

As an example we set up a 'coin flipping' betting event. A neutral party begins to flip the coin. With each subsequent flip there is a definite preference for heads in the betting. The bookmaker or sportsbook takes this in his stride, he has already set the odds at 10/11 (-110 US) for either outcome which takes into account his commission. He knows that this trend is fairly usual as heads is often favored in this type of event. He decides, however, to balance his books a little by reducing his odds on heads to 5/6 and increasing tails to 1/1.

Heads is now an even


shorter price and represents no value. Tails now stands at a slightly better price but still only represents the 'true odds' or likelihood of winning at 1/1 or 50% and so is not value.

The event continues and still the betting favors heads. Why? Well the 'average bettor' does not really understand 'value', he does not understand that heads might well be a bad bet or hold no value. He just enjoys betting and since 'heads' is winning - he wants to bet on heads.

The bookmaker balances his books again with a dramatic shortening of the odds for heads to 4/9 and a lengthening to 6/4 on tails.

At this point the professional bettor would step in and begin to place bets on tails. He knows that he has got value at 6/4 (+150 US), for an event where the 'true odds’ of success are 1/1.

As long as he bets at this price (6/4) or any 'value' price, the professional will win in the long run.

Naturally, it is not as easy to assess the 'true odds' in sports events because there are so many variables, however, with experience it can be done, especially if one specializes in particular sports events.


About the Author
The author has been a professional sports bettor and trader for seven years and helps advise a number of sportsbooks:

Gameday Sportsbook
SportingBet
VIP Sports Group

amongst others - all of which are leaders in the sports betting and gambling industry.




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Sports News

Long-term plan aids marketing of Michael Phelps - Miami Herald
Olympian Michael Phelps' record-setting performance in Beijing has led to multimillion-dollar endorsement deals, but his road to marketing gold was paved years before he swam a lap in China. Phelps' marketing success this summer grows from a strategy ...

New venues, long-term strategy aid in marketing Olympian Michael ... - Baltimore Sun
Olympian Michael Phelps' record-setting performance in Beijing has led to multimillion-dollar endorsement deals, but his road to marketing gold was paved years before he swam a lap in China. Phelps' marketing success this summer grows from a strategy ...

McNabb Leads Eagles to Rout Over Rams - ABC News
McNabb threw for 361 yards and three touchdowns, rookie DeSean Jackson had an impressive debut and the Philadelphia Eagles routed the St. Louis Rams 38-3 on Sunday. McNabb was 21-for-33, including a 90-yard TD pass to Hank Baskett. Jackson, the first ...

WWE tries to put headlock on Japanese market - MSNBC
TOKYO - Posing for a snapshot with a glittery championship belt in a packed theater, Seigi Nishiyama was among some 600 fans who can't get enough of World Wrestling Entertainment. "The stories are so much more detailed compared to Japanese wrestling ...

McNabb throws for 361 yards, 3 scores as Eagles blow out Rams - ESPN.com
PHILADELPHIA -- This is what a healthy Donovan McNabb looks like. McNabb threw for 361 yards and three touchdowns, rookie DeSean Jackson had an impressive debut and the Philadelphia Eagles routed the St. Louis Rams 38-3 on Sunday. McNabb was 21-for ...